Consumer marketing Essay

1 Marketing inputs means the activities of organizations that attempt to communicate the benefits of their product and serve to potential consumers. Sociocultural inputs consist of a wide range of non-commercial influences. A TV with a build DVD and A concentrated liquid laundry detergent ar influencing by marketing inputs more. Since marketers finish influence the consumers perception through illustrated advantages of those product. Fat reduced ice cream and pay television are more influencing by social cultural. Since when consumers by those products, they would like to ask the opinion of their friends.2 Camera, New nimble phone and Luxury handbag. Lets consider several of the pre-purchase alternatives open to a digital tv camera buyer. It depart furbish up to the product factors. Even many people have a camera. But it will frequent changes in product styling and frequent price changes. Some products price is broad(prenominal) that make some people wants to have it but can non afford. New mobile phone will relate to the situational factors. Since this mobile phone is new so that many people does not have past get it on about them. It also can as a gift for friends and family. Luxury handbag will relate to personal factors. Since its expensive, it need to people who have high income can afford it. But most clerical occupation loves it.3Extensive problem solving- consumer has not established any criteria for purchase. They will need to master a great deal of information on the brands. Limited problem solving- consumer has already established the staple fiber evaluation criteria. But they have not fully established preferences for a set of brands. Routinized response behavior- consumers experient with the product category and have a well-established criterion for evaluating brands. But some purchases will be habit-based. chaw gum, carpeting sugar and mobile phone, should be limited problem solving. Since consumers have already established the ele mental criteria for evaluating the product category and various brands in the category. Mens aftershave lotion and New bank circular should be routinized response behavior. Consumers must have some experience with those products category but not withal much. Luxury car and Paper towels should be extensive problem solving. Because many people arenot familiar with those products, they have not established criteria for evaluating a product category.